Blog

Ice fishing season demands gear that keeps you moving and comfortable from first light to last flag pull. At Fish Lake Co, our American-made apparel is built to handle cold weather with warmth, durabi …

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At Fish Lake Co, we create outdoor apparel and fishing lifestyle clothing for people who feel most at home on the water. From sunrise fishing trips to long days outdoors, our gear is designed for com …

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Experience the Magic of Little Bay de Noc in October When autumn hits Michigan’s Upper Peninsula, Little Bay de Noc transforms into an outdoor paradise. The forests glow with fiery colors, the a …

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                                                        &nbs …

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When people talk about environmental threats, carbon emissions tend to dominate the conversation. There’s another issue quietly affecting every corner of our planet—one that strikes even c …

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Why UPF 50+ Clothing Matters Spending long days outdoors—whether fishing, hiking, or boating—means prolonged sun exposure. Apparel rated UPF 50+ blocks at least 98% of harmful UVA and UVB …

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At the heart of every great outdoor adventure is a respect for nature—and the knowledge that protecting it ensures future generations can experience the same wonder we do today. That’s why …

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This spring, the Fish Lake Co team packed up and headed south—destination: Charleston, South Carolina. With its laid-back coastal vibe, hidden trails, and endless sunshine, it was the perfe …

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At Fish Lake Co, we understand the importance of preserving the natural beauty and vitality of Lake Michigan. That’s why we are excited to announce our continued partnership with two outstanding …

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At Fish Lake Co., we're all about equipping our outdoor enthusiasts with the best gear for their adventures. That's why we're excited to shine a spotlight on Fish Hawk Electronics – an innovativ …

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We packed up our gear, bundled up in our Fish Lake Co. gear, and headed north for an ice fishing adventure at Upper Red Lake in Northern Minnesota. As any ice angler knows, fishing can be unpredictabl …

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As the crisp air and golden hues of late fall disappears and we head into winter, many anglers are finding themselves out on the water or even ice. The quiet beauty of late fall fishing offers a peace …

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